I had heard the news.
Lancome has been preparing a big launch of a secret new lipstick, and has been revealing little pieces of information every week- just so to make sure we got lured in the hype.
Heck, they even made a song about it!
I wasn't interested. I mean, it's Lancome we're talking about! That's old ladies' stuff. Seriously, Lancome, come on: did you really expect I was gonna be wowed by yet another pretty campaign? How little you know me, I laugh at your face, ha-ha!
All that, until I heard the freakin' song.
And I feel defeated.
Veeery clever thing to do, Lancome, I give you that... The song has been ringing in my head for more than a week now, that's genius marketing!
Here it is, listen for yourselves. It's addicting. You've been warned!
As this short film hints, Lancome decided it was about time to cater to the younger generations with the launch of a new lipstick that would keep up with the latest innovations in that field. The new Rouge in Love ticks all the boxes: it's beautiful to look at, the formula falls under the new almost-lip-balm kind and its colour range is pretty exciting!
The packaging of Rouge in Love stands apart from anything we've seen from Lancome so far! The metal case is actually shorter than your regular lipstick, but fear not- the bullet inside is the same amount. In my book, shorter=smaller, and smaller=cuter! Notice the red stitching on the back, evocating of silk stockings? Awww...
As for its formula, Lancome says it delivers high pigmentation with a shiny finish, while moisturising agents will keep your lips nice and healthy for up to 6 hours. But what's more interesting is that Rouge in Love comes in 3 different colour families, to satisfy all preferences:
Corail in Love (3rd from the right) has already made a name for itself!
To conclude, I'm so amazed by this new Lancome lippie (as if you couldn't tell by now!). Lipstick is growing into a big love of mine, and now I value it higher than any other makeup product- because as I've mentioned before, a nude face with a punchy vibrant lip is the ultimate "recession-chic" look of our generation.
FIY, Rouge in Love lipsticks cost around 27E and should be out in the stores.
Also, you can have a look at Rouge in Love on the new greek website for Lancome: www.lancome.gr
What do you think of the new Rouge in Love lipsticks?
What's your experience with Lancome?