Choosing an eye cream: I need your help!

Time for some serious talk on Lipstick Wardrobe.
No, really.

After what seemed like forever, I finally used up my Elderflower eye gel. So this time, instead of settling for yet another eye cream from the Body Shop, I spent the last couple of days browsing online for a nicer alternative. And whad'ya know, there's so many good ones to choose from!

That's why I need your help:
I've narrowed below a few eye creams that sound promising- and because I value your feedback, I'd love us to have a little chat on what to look for in an eye treatment.

To make things easier, I've divided them in 4 groups:

1. The first ones that came to mind were the usual suspects: Kiehl's Avocado eye treatment, Clinique All About Eyes and Origins GinZing. With the exception of the latter which promises to brighten and depuff eyes, the rest couple of eye creams are pretty humble in their claims, talking only about providing enough moisture for the under-eye area. Which I don't count as a con; in fact, the less the claims, the more likely it is for the product to do what it's supposed to!