Choosing an eye cream: I need your help!

Time for some serious talk on Lipstick Wardrobe.
No, really.

After what seemed like forever, I finally used up my Elderflower eye gel. So this time, instead of settling for yet another eye cream from the Body Shop, I spent the last couple of days browsing online for a nicer alternative. And whad'ya know, there's so many good ones to choose from!

That's why I need your help:
I've narrowed below a few eye creams that sound promising- and because I value your feedback, I'd love us to have a little chat on what to look for in an eye treatment.

To make things easier, I've divided them in 4 groups:

1. The first ones that came to mind were the usual suspects: Kiehl's Avocado eye treatment, Clinique All About Eyes and Origins GinZing. With the exception of the latter which promises to brighten and depuff eyes, the rest couple of eye creams are pretty humble in their claims, talking only about providing enough moisture for the under-eye area. Which I don't count as a con; in fact, the less the claims, the more likely it is for the product to do what it's supposed to!

2. Next, we have the eye roll-ons! Ever Since Garnier brought out their Caffeine roll-on, lots of other companies jumped on the bandwagon; other than L'Oreal Men Expert and Nivea, you'll be able to find eye roll-ons by Clinique, Vichy, Roc, Estee Lauder- and the list goes on... Now, I can understand the benefits of the cooling sensation this kind of product offers around the eyes, though I can't help but think if it's all a gimmick.

To put it this way: if I decanted an eye roll-on and used the "juice" that's inside with my fingers, would I get the same effects as if I applied it with the roller-ball?
What do you guys think?

3. I admit I wasn't interested in anti-ageing skincare products, until the time came when a couple of fine lines found their place under my eyes... Then there was the article on Vit A and Retinoids that I had to prepare for Beautytalk.gr- long story short, I'm now convinced of the Retinoids' effectiveness in anti-ageing, so an eye cream containing some sort of Retinoid sounds ideal!

These eye creams by Vichy and Castalia are targeted to mature skin, while the Avene Ystheal+ eye cream can be used by the age group above 25. However, there's a problem: all products containing Retinoids should only be used at night, which means you should have a separate eye cream to wear during the day. Which in turn means that it won't serve my goal of downsizing my skincare routine!

***FYI, Castalia is in fact a greek brand! Raise hands those of you who got prescripted the Dermopur range by a dermatologist during your teen years ;)***

4. Last but not least, here's some simple, safe and affordable options from the pharmacy: they moisturise the area under the eyes while having a light texture, plus they promise to combat puffiness. In this case, I can't help but wonder if this is enough: it's almost as I've been brainwashed into thinking that a skincare product without any scientific mumbo-jumbo accompanying it is just not adequate...

Obviously, you can tell I'm in a big dilemma! I'd really appreciate it if you shared your opinions on eye creams in the whole: do you go the "natural and organic" route, you're a roll-on convert, or you rely in proven anti-ageing ingredients like Retinoids?

Also, have you tried any of the eye creams pictured above?
Please let me know of your experience ;)

Evi   xx