10/02/2012

ROUGE in LOVE! Or: Lancome is getting younger!


I had heard the news.

Lancome has been preparing a big launch of a secret new lipstick, and has been revealing little pieces of information every week- just so to make sure we got lured in the hype.

Heck, they even made a song about it!

I wasn't interested. I mean, it's Lancome we're talking about! That's old ladies' stuff. Seriously, Lancome, come on: did you really expect I was gonna be wowed by yet another pretty campaign? How little you know me, I laugh at your face, ha-ha!

All that, until I heard the freakin' song.
And I feel defeated.

Veeery clever thing to do, Lancome, I give you that... The song has been ringing in my head for more than a week now, that's genius marketing!

Here it is, listen for yourselves. It's addicting. You've been warned!



As this short film hints, Lancome decided it was about time to cater to the younger generations with the launch of a new lipstick that would keep up with the latest innovations in that field. The new Rouge in Love ticks all the boxes: it's beautiful to look at, the formula falls under the new almost-lip-balm kind and its colour range is pretty exciting!

Look at this beauty...
The packaging of Rouge in Love stands apart from anything we've seen from Lancome so far! The metal case is actually shorter than your regular lipstick, but fear not- the bullet inside is the same amount. In my book, shorter=smaller, and smaller=cuter! Notice the red stitching on the back, evocating of silk stockings? Awww...

As for its formula, Lancome says it delivers high pigmentation with a shiny finish, while moisturising agents will keep your lips nice and healthy for up to 6 hours. But what's more interesting is that Rouge in Love comes in 3 different colour families, to satisfy all preferences:

"Jolis Matins" range consists of everyday, easy to wear shades.
Corail in Love (3rd from the right) has already made a name for itself!
"Boudoir Time"- now that's my favourite group! These shades look so on-trend and yummy! You have an orange, a fire-engine red, a nude, two fuchsias and a gorgeous violet shade! <3 <3 <3 these!!!
"Tonight is my Night" is the last set of shades; it contains some fairly predictable evening colours- a tad less exciting than the previous two groups.

To conclude, I'm so amazed by this new Lancome lippie (as if you couldn't tell by now!). Lipstick is growing into a big love of mine, and now I value it higher than any other makeup product- because as I've mentioned before, a nude face with a punchy vibrant lip is the ultimate "recession-chic" look of our generation.
FIY, Rouge in Love lipsticks cost around 27E and should be out in the stores.
Also, you can have a look at Rouge in Love on the new greek website for Lancome: www.lancome.gr

What do you think of the new Rouge in Love lipsticks?
What's your experience with Lancome?

Evi   xx

24 comments:

  1. Το συγκεκριμενο κραγιον φαινεται καλο.
    Θελω να το παρω! Ωραιες αποχρωσεις!
    xxx
    Miss Starshiny

    ReplyDelete
    Replies
    1. Δεν είναι πανέμορφες οι αποχρώσεις; Ειδικά αυτές στο 2ο γκρουπ! xx

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  2. teleio fainetai to kragion.....polu wraio post! bravo!!!!
    http://beautyverse.blogspot.com/

    ReplyDelete
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    1. Σ'ευχαριστώ κούκλα μου! Το κραγιόν είναι άπαιχτο, επιτέλους είδαμε και κάτι πιο νεανικό από τη Lancome! xx

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  3. Wow, these look amazing! I'm so glad Lancome is revamping their image and making it younger. Thanks for your lovely comment on my blog.

    ReplyDelete
    Replies
    1. I agree with you- and I'm hoping Lancome takes note and integrates more products aimed at younger customers in the future! I'm glad I came up on your blog too, darling! xx

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  4. I love Lancome products! It's about time they revamped their image. They were getting too stuffy for me.

    http://www.glamkittenslitterbox.com/
    Twitter: @GlamKitten88

    ReplyDelete
    Replies
    1. I feel exactly the same way! I wasn't a fan of the L'Absolu Rouge packaging ;)

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  5. I'm in love♥
    Φαινεται ΤΕΛΕΙΟ!!! Και να σου πω απο τη Lancome κ εγω δεν το πολυπεριμενα..αλλα πηρα το ανοιξιατικο(αν το ειδες στο ποστ μου, το 316) κ το λατρευω!
    Και το βιντεακι κ το τραγουδι(δικιο ειχες!!) κ η συσκευασια κ τα χρωματα ολα τελεια! Μπραβο στη Lancome..

    ReplyDelete
    Replies
    1. Πώς δεν το είδα, αμέ! Ε καιρός δεν ήταν να πάρει λίγο τα πάνω της και η Lancome; Κι εγώ ανυπομονώ να τα τεστάρω στο Hondos! xx

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  6. I've used a few lancome products and I've loved them all!

    I have a boticca.com giveaway on my blog.. it would mean a lot if you visit my blog and enter it!
    Enter and double your chances of winning!!! See you there :)

    You are one step away from winning $100! Click the link below to enter my giveaway! :)
    Enter boticca.com giveaway, win $100
    ♥ www.thegirlatfirstavenue.com

    ReplyDelete
  7. The shade selection is just stunning, I'm already undecided between 3 shades!!!

    Personally, I hope these perform better than the already popular lip-balm-with-some-colour hybrids that flooded the market last year! Hopefully the 6hr mark claims will be true and we'll finally have a moisturising and glossy lipstick, with decent pigmentation and a creamy feel to it! I've got my hopes up for these, I reaaaally don't want to be disappointed!!!

    xxx

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    Replies
    1. Well these Lancome lippies are pretty promising in the pigmentation/moisture department! I think I'm gonna love them, they got me with their cute packaging! xx

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  8. I love the colour selection. I think Lancome always makes great products.
    Sending you lots of love and kisses my dear.
    Best regards
    Miss Margaret Cruzemark
    http://margaretcruzemark.blogspot.com/

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    Replies
    1. Hi lovely!! Yeah they got the colour selection so right! Who would imagine it, a violet lipstick by Lancome?!? hehe

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  9. Havent try it ,but love the colours of them!Definitely going to check(you know me) since what I've tried so far from Lancome leaves me impressed!

    xxxx

    ReplyDelete
    Replies
    1. Ah, so you've tried other products from the brand? Me, I'm a Lancome virgin! ;) xx xx

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  10. I am not huge on lipsticks but that purple one, I love it!

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    Replies
    1. I'm smitten by the purple lippie, too! xx

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  11. Me to 1o -25% trexw sta Hondos-Notos or whatever na to paro!!!!
    Esy ftais na to ksereis :)
    Kalimera !! ;)

    ReplyDelete
    Replies
    1. Χαχα, μη νιώθεις άσχημα- εγώ ένα πράγμα σκέφτομαι όταν έχει έκπτωση: κάνω οικονομία!!!
      xx

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xx

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