29/05/2012

That's how the Body Shop rolls, baby!!!



Last week, I attended the much talked about bloggers' event at the Body Shop,
to celebrate their latest revamp. All I can say is: YES, YES, YES!!!

I cannot express my enthusiasm enough for that the Body Shop stepped up its game to better communicate its ethical heritage: now that competition has intensified and other companies have clinged to the natural and ethical bandwagon, it's not fair for the Body Shop to stay in the backround- since it was Annita Roddick who invented the "business with ethos" in the first place!

Not to mention, of course, the amazing products that the Body Shop has to offer- which I'm sick of raving over and over again all by myself! If a little revamp can make more people to re-familiarise with them, the better ;)

    New shelving pattern

    The Body Shop's newest perfumes...

    My favourite skincare range!

So, what's new at the Body Shop?
Let's take it all one-by-one:

1. New campaign
"Look good, feel good, do good" is the new slogan of the company. The idea behind it is to describe the brand's stragegy with clarity, so that the message is not confusing. Lily Cole has also been set as the brand's advocate! Her beautiful face will star on the Body Shop's new Summer makeup collection.

2. New PULSE stores
2000 stores have already been revamped: brighter and more eye-catchy than before, they have a special station in the middle of the store so as to encourage customers to test the Body Shop products, in a "test before you purchase" manner. There's also a new "community wall" that allows locals to see the latest charity activities in the area. FYI, the only greek Pulse store is located at Kolonaki.

3. New products!
Along with the new Summer makeup collection with Lily Cole, the new Beautifying Oils range has already cought everyone's attention: in short? Beauty in a bottle! Also, the ever so popular Body Butters have been revamped- but that's something to talk about in another blog post ;)

    My natural habitat, for obvious reasons ;)

    The Body Shop Summer 2012 makeup collection with Lily Cole

    Take a look at these LE Shimmer Cubes! Don't they look pretty?

     Argyrousa in action: we were asked to write down our favourite body products...


    ...and we hanged our notes on the "community wall";
    the most popular product is going to be donated to NGO Praxis. 

    Me in the middle, in serious posing action with Artemi and Sofia!

Other than the Body Shop news, I couldn't end this post without mentioning my excitement for meeting all those fellow beauty bloggers with which we've talked a lot through blogs and Twitter, but hadn't got to meet in person before! My girls, I'm glad we finally met and I hope we'll see each other again soon ;)

To conclude, it's heart warming to see a brand you're so fond of going back to its roots, and communicating its ethical message to a wider audience. I truly hope there will be a new era for the Body Shop- if nothing else, their amazing products do deserve some more love!

There's gonna be some more posts with the products we were kindly given at the event- and of course, the ones I picked out myself; I mean really, could I ever step into the Body Shop and come out empty handed? Nooo...

Evi   xx

24 comments:

  1. Lovely post!
    Εσυ εισαι αυτη που με μυησε στα Τhe Body Shop και πολυ χαρηκα οταν ελαβα την προσκληση.
    Εντυπωσιαστηκα απο την αλλαγη!
    Α να θυμηθω να σου στειλω κ εγω την φωτο που βγαλαμε με την φωτογραφικη μου :)
    xxx

    ReplyDelete
    Replies
    1. Κι εμένα μου άρεσε η ανανέωση, κι ελπίζω όλα τα Body Shop στην Ελλάδα να γίνουν κάποια στιγμή όπως το Pulse στο Κολωνάκι!!!
      xx

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  2. Great post hun, the new collection especially the makeup looks fabulous! Can't wait to check it out. And you in the Body Shop, I can just imagine you probably felt like you'd gone to heaven! LOL
    Lilit
    xo

    ReplyDelete
    Replies
    1. Haha, that's exactly how I felt when I stepped into the store! The new makeup line is all purpley and cute, I'm sure you'll love it ;)
      xx

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  3. Ι love Body Shop.

    From Paris with love!
    Kristina recently posted.. Yes, I do mon amour!.

    ReplyDelete
    Replies
    1. I think we all have fond memories of the Body Shop, White Musk is still a favourite to many!
      xx

      Delete
  4. Πολύ ωραία όντως η αλλαγή του καταστήματος. Τόσο φωτεινό και οικείο περιβάλλον, που δεν θες να φύγεις με τίποτα. Χάρηκα που τα είπαμε, έστω και λίγο. :)

    ReplyDelete
    Replies
    1. Κι εγώ χάρηκα που σε είδα, κούκλα! Σου εύχομαι να χαρείς και το Lip&Cheek Stain ;)
      xx

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  5. Χάρηκα πολύ που σε γνώρισα από κοντά!! Το νέο κατάστημα είναι σούπερ, πολύ φιλικό και ζεστό περιβάλλον. Τα καινούρια shimmer cubes είναι τέλεια, πρέπει να τα πάρω άμεσα αφού είναι l.e.! Α, ένα από τα notes είναι το δικό μου :) Πολλά φιλιά!!

    ReplyDelete
    Replies
    1. Χαχα, σε τσάκωσα! :Ρ
      Άσε Natalie, δοκίμασα τα πρασινομπλέ Shimmer Cubes που πήρα- βελούδο, λέμε!
      xx

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  6. Εκπληκτικό το stand του μακιγιάζ!!!Θα μπορούσα να κάτσω ώρες ολόκληρες και να δοκιμάζω προϊόντα!!!Πολύ ωραίες φωτογραφίες!!!Φιλιά!!!

    ReplyDelete
    Replies
    1. Χαίρομαι που σου άρεσε το ποστ! Ναι, το νέο κατάστημα είναι μακράν πολύ καλύτερο από τα προηγούμενα. Ελπίζω όλα να γίνουν σαν το Pulse στο Κολωνάκι!
      xx

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  7. δοκίμασα και το καινούριο white musk.. ένα έχω να σου πω.. μύριζα συνέχεια το χέρι μου μετά.. ΥΠΕΡΟΧΟ!!!! Με τσίμπησες στη φώτο!!:Ρ Και έβγαλες και το χαρτάκι που έγραψα κ γω!!! χεχεχεχε Δεν ξέρεις πόσο χάρηκα που σε γνώρισα!!! =) φιλιά!!!

    ReplyDelete
    Replies
    1. Αχ αυτό το έχει η αδερφή μου, δεν είναι τέλειο; Έχει αυτή τη γλυκιά μυρωδιά, αλλά δεν είναι τόσο yuk για να αρέσει μόνο στους sweet scent lovers... Κι εγώ χάρηκα πολύ που σε γνώρισα από κοντά Αργυρώ μου!!!
      xx

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  8. ooh you seem to have had a wonderful time!I wish i could;ve met you all girls ;) and OMG you're sooo beautiful! xx

    ReplyDelete
    Replies
    1. Oh darling thanks for the compliment, though I have to say I had a huge mirror right in front of me that helped me pose away! It's all about taking the most flattering pose!
      xx

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  9. So sad I wasn't here for that event. I do love the new body shop store look. I saw the first one in Moscow and I was blown away by how much better it looked compared to the old store. Did you see any new products worth picking up? I am thinking about buying the dry oil but I'm not sure yet...!Any make-up items?

    ReplyDelete
    Replies
    1. The new beautifying oils seem like the best thing to get! They're a blend of natural oils, no silicones, and come in 10 scents. And they can be used in the face, body and hair! Well the new summer makeup collection was very cute, but you know how I feel about LE products... I read in the little booklet they gave us that there will be a BB cream by the Body Shop!!!
      xx

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  10. poso tyxeres eisaste pou pigate!
    makari na emena athina kai na erxomoyyyn:)

    perna k apo to blog mou an thes mia bolta!!

    http://xouxounitsa.blogspot.com

    xoxo

    ReplyDelete
    Replies
    1. Ε τουλάχιστον τα νέα προϊόντα Body Shop θα έρθουν στο κοντινό σου κατάστημα! Και ίσως κάποια στιγμή να γίνουν όλα τα καταστήματα όπως το Pulse στο Κολωνάκι!
      xx

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  11. body shop! thimamai otan eixan erthei athina to 90 pano kato, pou eftiaxnes to diko sou kalathaki me ta diafora sapounakia tous...meta sto likeio to matte kragion, to white musk aroma kai to afroloutro grapefruit (to exo sindiasei me kalokairi). ax anamniseis....panemorfo to katastima. sto Londino den exo dei anakainisi akoma (oute oxford street oute king's road). gia na doume kai emeis...

    ReplyDelete
    Replies
    1. Αχ, εγώ να δεις τι αναμνήσεις έχω με το Body Shop! Κλασικά, είχα πάρει κι εγώ ένα καφέ ματ κραγιόν, το white musk και το oceanus, και αφρόλουτρο φράουλα! Μωρέ, παίζει να έχουν ανακαινίσει κανένα κατάστημα στο Λονδίνο, δε μπορεί!
      xx

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  12. Gurrrlll, how did I completely miss this post?
    You look amazing, love love love the makeup!
    What were u wearing on your lips?

    As for the TBS, hmmm, Tobacco Flower as a new perfume...? Yeah, whatever! See, that's the thing that keeps me away from TBS perfumes, if you find sth you really love, they discontinue it, only to bring it back after...exactly 19 years (I still have a bottle from 2002 as a souvenir, not joking)!!!

    xxx

    ReplyDelete
    Replies
    1. Awww thank you huniii! I was wearing Vegas Volt mixed with Creme d' Nude, it should look brighter in the last photo, blame my crappy camera :(

      Oh girl, don't get me started on the TBS discontinuing their products! That's exactly why I can't bring myself to buy any of their perfumes, even if they smell lovely... I want my perfumes to be available for purchase if or when I finish each bottle, so if they're gonna discontinue the ones I love in the next couple of years, sorry- can't do! The original White Musk is the only perfume that has survived from this discontinuing cycle, and to be honest it's not my favourite from TBS perfumes...

      xx

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